Wrecking Bar BrewPub Website Redesign
Overview
Wrecking Bar Brewpub needed a complete website rebuild after ongoing frustrations with WordPress performance, usability, and content management. The goal was to create a clearer, more flexible digital presence that aligned with the brand’s personality while improving usability for both internal teams and customers.
Working directly with the founder, I led the transition to Squarespace and rebuilt the site from the ground up to support brand clarity, engagement, and ease of updates.
Objectives
Replace an outdated WordPress site with a more reliable, easy-to-manage platform
Improve clarity of brand voice, navigation, and customer-facing information
Create a digital experience that reflected the brewery’s personality and community-focused atmosphere
My Contributions
Partnered directly with the founder to translate brand vision and priorities into a new website structure and digital experience
Led the platform migration from WordPress to Squarespace to improve usability and content management
Developed site architecture, page layouts, and content presentation aligned with brand voice
Built a customer-facing website designed to improve navigation, readability, and engagement
Managed revisions, feedback, and launch coordination to ensure brand consistency across pages
Impact
Delivered a modern, brand-aligned website that improved clarity and usability for both customers and internal teams
Enabled easier ongoing content updates without technical overhead, supporting long-term brand consistency
Strengthened the brewery’s digital presence as a community-driven, approachable brand