Start-Up Brand Re-Vamp: EIEIO LLC
Overview
EIEIO is an early-stage startup building a new customer-facing app experience. The goal was to define a clear, cohesive brand and translate it into a functional product design that could be handed off directly to developers for build.
Working closely with the founder, I led brand and product implementation efforts from concept through developer-ready design, ensuring the app’s visual identity, user experience, and communication flows aligned with the company’s vision.
Objectives
Establish a cohesive brand system for a new startup product
Design an intuitive, customer-friendly app experience
Create developer-ready design files and documentation to support build and implementation
My Contributions
Led end-to-end brand and product design for the EIEIO app, from initial concept through final handoff
Created a comprehensive style guide defining brand identity, visual standards, and UI components
Designed and iterated on app flows and screens in Figma, with weekly founder check-ins to align on vision and priorities
Translated feedback into multiple design iterations to refine usability, clarity, and brand consistency
Prepared developer-ready Figma files and documentation to support efficient implementation
Impact
Delivered a cohesive, brand-aligned app design ready for development
Established a scalable design system to support future product growth
Enabled smoother collaboration between founder and developers through clear design documentation and communication
